Arthur Cinader, the founder of J. Crew, the clothing retailer that rose to prominence marketing a classic preppy chic to upper-middle-income consumers, died on Wednesday in Santa Fe, N.M. He was 90. Mr. Cinader decided to start J. Crew in the early 1980s while running the Popular Merchandise Company, a business, founded by his father in Rye, N.Y., that used a catalog to sell affordable clothing and home furnishings directly to consumers.
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